Vol. 48, No. 5 August 2011 .pdf version
INSIDE THIS ISSUE ...
Lenox Rawlings: USBWA, CoSIDA can help each other
Joe Mitch: USBWA's summer mission: 1,000 members
USBWA unveils dynamic new logo
Burlison joins USBWA board
Renew your USBWA membership online

USBWA unveils dynamic new logo for coming season

Bookmark and Share  

The U.S. Basketball Writers Association has a new look. The association's new logo will debut this coming season and is a fresh update on the traditional varsity block-letter concept.

Rachel Sollee of Dallas- based Sollee Designs worked with USBWA webmaster Ted Gangi to update the look while maintaining red as the association's signature branding color.

Gangi, entering his eighth year working with the USBWA, donated the cost of the logo redesign to the USBWA.

"The USBWA logo redesign was undertaken to modernize and freshen its appearance," Sollee said. "To keep a level of consistency with the previous logo, the typeface and basketball design elements are still prominent in the design. However, several modifications were added to both elements.

"To create a stronger and more unified design the 'U' is partially overlapping the basketball and a bold outline was added. A slight slant to the right in the type gives the impression of movement in the logo. Similarly, including the use of gradients and a red shadow to the basketball added depth. A change in type color to a deeper red helps 'USBWA' stand out. Also, the size of the basketball was increased to intensify the visual interest."

For more information about Sollee Design, contact Rachel at rdsollee@yahoo.com.

May 2018
March 2018
January 2018
November 2017
May 2017
March 2017
January 2017
November 2016
May 2016
March 2016
January 2016
November 2015
May 2015
March 2015
January 2015
November 2014
May 2014
March 2014
January 2014
November 2013
May 2013
March 2013
January 2013
November 2012
May 2012
March 2012
January 2012
November 2011
August 2011
May 2011
March 2011
February 2011
November 2010
May 2010
March 2010
February 2010
November 2009
May 2009
April 2009
February 2009
November 2008
May 2008
April 2008
February 2008
November 2007
May 2007
March 2007
February 2007
November 2006
May 2006
March 2006
January 2006
November 2005
May 2005 (.pdf)
March 2005 (.pdf)
January 2005 (.pdf)
November 2004 (.pdf)
May 2004 (.pdf)
March 2004 (.pdf)
January 2004 (.pdf)
November 2003 (.pdf)
May 2003 (.pdf)
March 2003 (.pdf)
January 2003 (.pdf)
November 2002 (.pdf)
January 2002 (.pdf)
November 2001 (.pdf)
.PDF'S BEST VIEWED WITH ADOBE READER X | EDITOR: JOHN AKERS