ST. LOUIS (USBWA) – Katha Quinn Award winner Steve
Kirschner, the North Carolina sports information director, is
widely known for his efforts to help the media cover one of the
nation's most high-profile programs.
Kirschner, who is in his 16th year at North Carolina and in his
fifth as director of communications, is held in particularly high
regard for his actions during the hiring and force out of Matt Doherty,
the hiring of Roy Williams and the handling of Dean Smith's retirement.
He has been particularly effective making Williams and the UNC players
accessible to the media and quickly opening the locker rooms after
games, especially after 9 p.m. games.
The Dean Dome is now wireless, thanks to Kirschner's efforts,
and a new seating arrangement for the media was not put into place
until Kirschner felt comfortable with the plan and signed off on
Kirschner also was an effective leader last year in helping to
stave off efforts to eliminate institutional media guides and is
credited with leading the charge for the ACC to withdraw its proposal
to the NCAA to ban the guides.
• Katha Quinn Award